Traffic - where the masses sit
Last Friday I was driving on Wade Ave, coming to 40W and saw a glut of traffic sitting in front of me. The sign above the road warned - delays should be expected, a lane was closed ahead, there had been an accident.
I had two choices - fall in line with the rest of the cars stopped on the road, or try to get off the next exit and go another way. I chose the latter. I got to my destination 20 minutes late, but I'm confident that I would have been later had I sat in traffic.
THE WAY TO LESS TRAFFIC
I’ve sat in a lot of traffic. A few years ago Mike and I decided that we weren’t going to take it. We would be flexible instead. We would get off the next exit. We would find another way. We would not sit with the masses.
And if more people did this, there would be less traffic. We wouldn’t all sit, trying to take the same road, when there are other viable alternatives. We would find our own unique way instead of trying to follow the only way we’ve known before.
In business, you should blaze your own way. Not only should you do this to use your unique set of skills to better the world, but you should do it because it’s better for you. You could change an entire industry with your idea versus sitting with the masses in an already flooded market.
The Product Life Cycle
You see this in the product life cycle. After a unique, quality product is introduced, the market becomes saturated with copycats’ products. When this happens, you have two choices - do what everyone else is doing and crank out a similar product for the soon-to-be saturated market or you can be flexible, more inventive and refuse the main road to find an even better way.
The Road Less Traveled
Take the road less traveled. There are fewer people on it, which makes it rare. And rare can be more lucrative. Even more, you want to end each day feeling like you, with all your unique gifts, were needed in the world. That can’t happen if you follow the masses.
Take the road less traveled.