Who you hold as your heroes shows a lot about you. Whose lives you’re jealous of can reveal what you hold most important.
It’s essential that we consciously decide what makes a business impressive to us.
Is it longevity?
Consistent, excellent service?
Is it sheer revenues?
A huge profit margin?
The well-off owner?
Is it an ability to retain great employees?
To be featured in a high-profile media outlet?
To be able to make it off your ethos?
What we hold impressive will determine where we drive our business.
If you find yourself jealous of a business owner or business - dig down into that jealousy. Figure out what you’re specifically jealous of. It may reveal your ultimate heart’s desire. You can then decide if you actually want to follow that heart’s desire. Which can give you a new, intentional sense of what to drive towards.