This Week's Gold is a tight, curated round-up of great content from around the Internet. Every Saturday. Every thing relevant to creating an all-around healthy business and life. Follow via Feedly to ensure you don't miss a thing.
THIS WEEK'S GOLD:
- We talked marketing earlier this week. Mark Di Somma's Brand Trust And Its Role In Brand Differentiation offers a more in-depth discussion on differentiation and consumer trust. His tips on differentiating your business from the stereotype of its sector are interesting and helpful.
- Insurance is relatively boring and yet completely important for your business. Little Pink Book breaks down business insurances in a short, understandable way in A Quick Guide to Insuring Your Business.
- Young Upstart's The Crazy Marketing Campaigns That Actually Worked are thought-provoking. I can see them inspiring your own creative marketing campaign. Also, marketing must be the unofficial theme here this week. Sorry/not sorry.
- I've talked with people this week that seem to be posing, hiding or have an unwillingness to embrace who they are. It's so important for us to be who we are, not only for our own peace but also so we can better serve the world. I love how J.B. Wood addresses this in You Won’t be an Effective Leader if You are Too Busy Trying to Be Someone Else.