A few months ago, I was pretty much opposed to business cards. I just kept receiving business cards from people without having a conversation with them first. It’s like they saw me and their brain went off with “potential customer - must. give. card. now.”
I knew it would be good for my business if I had business cards. But I didn’t want to do something just because it would be good for my business. I want to do something because it would be good for those I serve. So I thought about it for a bit.
Ultimately, I decided that it would be good to have business cards so I could serve select people with my information in the event they wanted to connect further. But if I was going to make business cards, I wanted it to be on my terms. I didn’t want them to be like everyone else’s, because I didn’t want to push them on people like others did.
So, I set out to create a custom, yet affordable card. It took me over 2 weeks to figure it out and get something completely custom, yet totally affordable.
I don’t want to you to have to struggle to figure it out like I did, so here’s one simplified way to make your business card uniquely you:
1. Think about what you’re about and what you’re not about
This is the most important step. You have to know your uniqueness before you can communicate it.
For me, I didn’t want to be all about myself when talking with others. I wanted to serve them. And ultimately, I felt like making connections shouldn’t be for my benefit, but for the world’s.
2. Come up with a statement that gets the heart of what you’re trying to communicate
Once I had the above ideas collected, I worked on creating something that was clear, concise and got my point across. This is what I came up with - “This card’s not about me. It’s about making connections to better the world together.”
3. Design & print it
I used Canva to design my business card. I simply selected their business card image size and played with different design ideas until I was satisfied. Here’s what I landed on -
I used Vistaprint to get them printed. I simply selected "use your complete design" after I chose the paper quality I wanted and walked through the steps to upload my design. Here's how they look printed -
The cards were affordable ($22.50 for 100, including tax + shipping) and decent quality, but I recently read a bunch of bad reviews for Vistaprint. I’ve used them twice in 5 years and have had good experiences, but it’s up to you to buy with discretion. Caveat emptor.
4. Share it selectively
I’m generally not for shotgun marketing. Most small businesses have a niche market, so the business shouldn't be mass marketed, because it wastes resources and creates spam. So, I don’t push my card on everyone. I give it as requested and as I think it best serves others.
It can be difficult to stand out from the crowd. A simple, affordable way to differentiate yourself is with a business card that is uniquely you.
Share how you're different. The world doesn't need another stock business card, it needs you in all your uniqueness.
For some tips on using Canva, check out my guide - How To Make a Legit Blog Image In 10 Minutes or Less.
Disclaimer: I am not being compensated by Canva or Vistaprint for this post. It’s just what I’ve used and what has worked for me.