How To Do Social Media When You Don't Want To Do Social Media But You Have To Do Social Media - Part Four

As prefaced earlier, I found myself in a challenging place at the beginning of the month when I wanted to launch this blog but disliked social media, which seemed necessary to get the blog out there. I’ve learned a few things through the process and want to share them with you. You’re currently in fourth and final part of the Series.

For the final post in the series I’ve decided to go rogue and discount everything else I’ve told you with this point:

7. Don’t do something just because someone tells you to.

 It can be especially tempting to follow a plan that others have defined if you’re uncomfortable with or new to social media, but you’re the boss of your business, you need to discern and decide what is the best.  You don’t have to do the 80/20 rule. You don’t have to do one point I wrote. You need to do what’s best for your customers, your employees, your business and you. Only you can figure out what that is. So take in all the knowledge that you can, filter, discern and then make a decision about what’s best. That’s what it all ultimately comes down to for all of us in life.

The final and most important thing to remember (and what’s shaping up to be the unofficial take-home message of the blog):

8. These are people on the other end of the lines.

People with a desire to be known, cared for and respected. Unique people, like you. You have the chance to add value and serve others through social media. Use it wisely.

What do you think is the best way to use social media for your business? What is the best business advice you've received regarding social media?