You have a skill. People have a demand.
The key is finding where they intersect.
Unfortunately, the mistake a lot of business owners and creatives make is simply sticking with the demand that they’ve always seen for their skill. If I can bake, then I have to do wedding cakes. If I can do calligraphy, then I should address envelopes.
And that’s fine. But who wants to rank as just fine?
The key to business growth is finding areas where your skill intersects with demand. And as a small business owner, who may not have access to a team or time for a full market assessment, you figure it out by observing and trying your ideas out.
Allie, of AET Lettering Shop (you may have seen the logo in the sidebar), applied this kind of thinking to her incredible lettering skill. Traditionally, I expect lettering on envelopes or canvas art. But Allie saw that there could be another area of demand for her skills - tattoo design. Now she offers hand-lettered tattoo design. It meets a different demand and offers an area of potential growth that she may not have seen if she was only thinking traditionally.
It was a fairly low-risk venture Allie took by offering tattoo design. And if people don’t demand it, no major loss. But, if they do, then Allie may have found an area for significant growth simply by trying something non-traditional.
I did say you should stick with you. And you should.
But don’t let fear of trying something new keep you from breaking out of the traditional box that you’ve put your services in. Brainstorm some new ideas today. You may find a huge demand for your services that you didn’t even know existed.
Here are some questions to get you going:
- What is really hot right now? What do my friends love? What supplemental services or products will be needed for that demand? How can my business meet that demand?
- What are some products/services/businesses I love? Why do I love them? How can I serve my products/services in a similar way?
- Look up "I wish I had" on Twitter. Read what people have tweeted. Is there a way that your business can meet that wish?
Two brains are better than one - if you want some help brainstorming ideas - just email/tweet me. I'd love to serve you in this way!
Disclaimer: I am not compensated for mentioning AET Lettering Shop, nor am I compensated for any of the small business ads on this site at this time. I simply want to support quality small businesses.