Have a brick and mortar? Snowed in?
Here are 21 things you can do for your business:
- Make updated business cards. Moo has some great designs. Clearly communicate who you are through them.
- Find friends online. Encourage them. Invest time in building your community of people you get and who get you.
- Make up some template graphics to use later (for sales, web images, invites, fliers, etc.). Canva is a great free resource for this.
- Take a class on something you want to learn to better your business. Skillshare has a wide variety of useful classes.
- Read up on new technology, techniques or news in your field. If you find something interesting, share it.
- Schedule time for vacation, rest and/or time with friends and family. Relaxing and defusing stress is essential for creativity.
- Get personal tasks done so you'll be ready to go back to work with focus and vigor. This could mean organizing, cleaning, responding to personal email, dishes, laundry, cooking, etc.
- Read up on other successful businesses in the news and look for broad underlying themes and consumer demands. Contemplate how this relates to finding the intersection of your skill and consumer demand in your business.
- Evaluate what you've been doing in your business. Determine what's been effective and why. Plan ways to do more of it.
- Analyze finances, trace cash flows and search for areas that could use more internal controls. I've skimmed Internal Controls for Small Business to Reduce Risk of Fraud by Intuit and it seems like a solid, comprehensive resource on the subject.
- Get out paper and draw your vision for your business by hand. Draw arrows to show how everything connects to a central theme or goal.
- Despite the argument for it, I can't wear the same outfit every day. It's just too boring for me. However, I do see value in making your decisions simpler so you can use your brain power on major business decisions. For that reason, streamline your wardrobe to make your decision-making easier. Alternatively, catalog your wardrobe (Pureple is a new app I'm trying for this) to visualize outfits and decide quickly what to wear in the morning so you can save that precious decision-making energy for bigger things.
- In the same vein, streamline your morning routine. Figure out how to organize your items and process better so you can save some time. Use that time to drink your coffee slower, pray, write or savor waking up slower. You'll be better at your business for it.
- Write your employees thank you notes, telling them how you're specifically thankful for them. Showing employees that you appreciate them can have a much bigger impact than you may realize.
- Create a new playlist so you'll have something fresh to jam to in or out of your business. There are real, tangible benefits to music. Just not to listening to Nickelback for 7 days straight.
- Write something in your area of expertise and share it - a blog post, a Hub Spot, a piece on Medium, post something on LinkedIn, etc.
- Look back over the life of your business and write down 5 things you're thankful for in it.
- Write down as many ideas for potential areas of new business growth that you can think of. Then narrow the list down to the three lowest risk items. Pick one of those three. Plan the steps to implement it. Start implementing it when you're not snowed in.
- Do something else that helps your creative energy flow. It may overflow right into your business. For me, it's baking.
- Write down 5 ideas that will cost you very little but that will give your customers more value (writing a how-to guide to go with your product, making contracts more visually appealing, etc.).
- Evaluate your marketing plan (whether it's formal or mostly in your head). Is it achieving its goals? Why/why not?
What do you normally do for your business when you're snowed in?